Wag The Dog Marketing Local SEO Optimization Recession Advertising
On April 17, 2009 an article titled ‘Burger King to Boost Ad Spending’ published online at AdAge.com, written by Emily Bronson York, quotes the Chief Marketing Director, Russ Klein, demonstrating the strategy of the company to dramatically increase marketing budgets during recession.
Russ certainly sees favorable circumstances in hard financial times stating:
“…there is strong historical evidence around companies that step up with their innovation and advertising and their ability to move through economic downturns and they emerge with stronger brands on the other end.”
Wag the Dog Marketing – Local SEO Optimization
Jim Surowiecki, author of Hanging Tough, published by New Yorker Magazine on the financial page back in April of 2009, advocates that much research indicates businesses who regularly devote resources in marketing and R&D during hard financial times end up extraordinarily better monetarily.
Therefore investing what you have for marketing is best utilized in local seo optimization.
Recession Advertising & Marketing
The article cites a 1927 study by economist Roland Vaile that found that “firms that kept ad spending stable on recession advertising or increased it during the recession of 1921-22 saw their sales hold up significantly better than those which didn’t.” Similarly:
“A study of advertising during the 1981-82 recession found that sales at firms that increased advertising or held steady grew precipitously during the next three years, compared with only slight increases at firms that slashed their budgets. And a McKinsey study of the 1990-91 recession found that companies that remained market leaders or became serious challengers during the downturn had increased their acquisition, R. & D. and ad budgets, while companies at the bottom of the pile had reduced them.”
Strategic Planning Institute concluded through their own research that businesses whom cut investment during recessions grew at a smaller pace in the years after the hard economic climates ended.
Marketing in Recession Advertising
Again this is why Wag the Dog Marketing so strongly suggests local SEO optimization for any company wishing to grow after this recession – or survive during it. Just as you found this article, Top-Dog.org, Top Dog aka WagtheDogMarketing net can get it done for your business.
During the great depression Miracle Whip was introduced by Kraft in 1933 and became the best-selling dressing in America within six months. Texas instruments introduced the transistor radio during the 1954 recession and Apple did the same with the iPod in 2001.
Perhaps the most compelling example of successful recession opportunity is illustrated with Kellogg’s profound success during the Great Depression. Surowiecki relates that:
“While Post Cereals…cut back on advertising (during this period,) Kellogg doubled its ad budget and by 1933, even as the economy cratered, Kellogg’s profits had risen almost thirty percent and it…became…and remains the industry’s dominant player.”
The preponderance of historical evidence is strongly conclusive. Companies can significantly benefit by employing bold strategies during recession.
Surviving in this system of debt, known as our economy, is won by those stepping up to the plate and taking a chance when no one else will.
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